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ADEO SERVICES​​

Adeo is the 3rd DIY retailer in the world (1st in Europe), we are established since 1960 with our main brand Leroy Merlin. We have different brands such as Leroy Merlin, Bricoman, Bricomart, Weldom, Bricocenter or Zodio lead by 114 000 people for 800 stores and 23 B€ turnover in 2019 (including Internet Sales).

One of our strategies is to design specific ranges in Private Label Products in order to get a differentiate offer to propose to our 500 Million customers.

To do so, we have a dedicated Global Sourcing service, which is in charge to source, manage and follow local industrial partners to develop long term relationship. We are convinced that working closely and deeply between Industrial Producers and Adeo teams ensure over the long term the best value for price for our products.

In Asia, our adventure started more than 20 years ago, in 1998. Today, we are working with 300 Suppliers, with a constantly growing purchasing amount.

Our Asian Teams (200 people), are located in Shanghai, Guangzhou and Ho Chi Minh. Their mission is to evaluate and select the best suppliers, to have the best Quality Cost Delivery performance. 

If you are interested by taking up​ challenges in a growing and successful international company, then Adeo is the right choice for you! Welcome to Adeo!

Working in synergy as a cohesive team, ADEO companies are united by a sense of belonging, while at the same time cultivating respect for diversity, by country and by culture.​​​​

PUTTING OUR VALUES INTO PRACTICE

Whether long-established or recently created, all the ADEO companies are autonomous and share the same desire to define themselves by human values. All their actions are rooted in everyday values, a common ambition, experience and resource sharing.

●  Co-building a vision of the future: A will
●  Acquiring and developing skills: Knowledge
●  Unleashing energies: Power
●  Enabling everyone to be part of their store's success: Resources
●  A commitment by everyone to everyone: Working in synergy as a cohesive team
France needs to rebuild in the wake of World War I. Adolphe Leroy decides to make good use of the surplus supplies left behind by the Allies. In 1921, he opens the first Stock Américain store in France’s Pas-de-Calais region. In 1923, he passes the reins over to his son, also called Adolphe Leroy, and his daughter-in-law, Rose Merlin. To help inhabitants rebuild their homes, Adolphe Jr. sells building materials directly to consumers – rather than wholesalers – and introduces the first-ever free delivery service. The DIY market grows and so does the small business run by the “Leroy-Merlin” husband and wife team. By the late 1930s, Stock Américain stores have popped up all over the region.
1986
1979-1981
The company is taken over by the Association Familiale Mulliez.
From 2003
2004
Leroy Merlin begins its international expansion, opening its first store in Spain.
Weldom and Dompro join the group.
1994-1998​

Partnerships and acquisitions of chains both in France and abroad: Bricoman and Bricocenter.

2000
1920-1930​
1940-1950​​​
1960-1970​​​​​​​
1970​​
France needs more housing to cope with the baby boom. The first supermarkets open and the retail industry changes. It’s a time of leisure and pleasure. And consumer spending sores. To usher in the new era, the Leroy sons give their business a new name. Leroy-Merlin sells “everything under one roof” – from homeware and crockery to DIY and electrical appliances – in an innovative new self-service format. Price, choice and service remain top priorities. And to extend its customer base to families, the brand launches its first slogan, inspired by the legend of Merlin the Magician.
World War II brings business to a halt and the bombing even destroys some of the stores. But when the war is over, it’s time to rebuild again. Adolphe procures more merchandise, opens three warehouses and starts selling entire homes. Business flourishes.
It’s the dawn of the omni-channel approach. With social media, mobile devices and e-commerce becoming increasingly accessible and evidently useful, Adeo initiates its transformation into a collaborative, cross-channel retail operator.  From “everything under one roof” to “everything at your fingertips”, the new model blends physical and digital formats. In 2017, Adeo reaches out to its entire ecosystem to build a home improvement platform – “useful to ourselves, to others and to the world” – and partners with installation service providers to offer comprehensive solutions, from product to instalment.


2010

The first ZÔDIO store opens in Massy, near Paris (2007) and KBANE launches its consulting and installation service in northern France (2008).
It's a time of expansion. Leroy-Merlin becomes a federation of independent companies and begins its international development.  After opening its first store in Spain in 1989, the Group carries out a series of acquisitions – starting with Belgian retailer Bricoman – and diversifies its markets. In 1995, Leroy-Merlin is the first company to involve employees in its ten-year plan, by asking them to imagine the company’s future – a process known as “Vision”. The collaborative approach takes hold and a new, participative management style is established. Stores are revamped, customer satisfaction surveys are launched and new services are developed, including warehouse pick-up, a customer service line and a store card. Thirty years on, Adeo’s strategy is still inspired by “Vision”.


2011-2012

Acquisition of online retail chains:LIGHTONLINE, DELAMAISON and DECOCLICO (in France); creation of HOMES-UP in China and launch of KOZIKAZA, an online community in France.
1960​​​​​​​
It's the age of corporate social responsibility. Faced with urgent social and environmental issues, Adeo strengthens and structures its various sustainable development processes. The Group sets ambitious targets, with the aim of giving as many people as possible access to positive, sustainable homes and creating better living environments for everyone. The goal is to become a positive impact business in every sense of the term on all levels – economic, “human” and environmental.
It’s time for an overhaul. Leroy-Merlin streamlines its product ranges, refocuses on DIY, takes a chance on interior design and decoration, and develops the “No parking, no business” concept – with great results! It’s also a time for sharing. After the introduction of profit sharing and performance bonuses, employees become shareholders of the company in 1986. They contribute to and benefit from the company’s results. Sharing knowledge, ability and ownership becomes not just a policy but a key component of Leroy-Merlin’s corporate identity.
The Leroy-Merlin story continues, with a network of more than 30 stores. But the post-war boom has come to an end and the times are slowly changing. The business runs into difficulties and the Leroy brothers look for a partner. Association Familiale Mulliez (AFM) acquires 50% of the company’s capital in 1979 and the remaining 50% in 1981.
1980​
1990​
Leroy Merlin expands its international reach, opening stores in Russia, Brazil, Spain, Italy, Poland, Portugal, Greece and China. In 2004, Bricoman enters the Spanish market under the trade name Bricomart. Bricocenter (Italy), AKI (Spain and Portugal) and Weldom (France) all join the network. Home decor retailer Zôdio and sustainable home specialist Kbane are created in 2007-2008. The Leroy Merlin Group becomes Adeo in 2007, to better reflect the diversity of our operations. Adeo continues its international expansion by acquiring 60 Castorama stores in Italy in 2010.


2020


2007-2008

Partnerships and acquisitions of chains in Poland, Italy, Portugal, China, Russia and Greece. AKI Spain and Portugal join the network.
The company adopts the name Leroy Merlin, opening the first self-service DIY superstore. It is also the first company to offer free delivery services.
1989​
A company-wide project focused on customer satisfaction
1988​
Launch of employee shareholding (Valaction)
Our History

Since Leroy Merlin was founded in the 1920s, the Adeo Group has kept pace with the various changes in society and helped shape all the major retail sector transformations, to continuously meet inhabitants’ home-related needs. From the invention of free delivery and our shift to an omni-channel approach to our transformation into a platform-based business, discover all the milestones in our 100-year history.